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Before the automobile, before the airplane, Fuji began as a bicycle company – founded in 1899 and named for one of the world’s the most iconic peaks. In the 122 years since, the Fuji brand and its distinctive mountain logo have been synonymous with cycling and cyclists everywhere, which is why you still hear riders say, “My first bike was a Fuji.”
Fuji brings together engineers, mechanics and its sponsored professional athletes to develop the race-winning technology that goes into every bicycle it makes. On the road, the mountain or the track, Fuji has the technology and the bikes to set the standard for the next 122 years.
Designed for women and refined in the wind tunnel, the Supreme combines unparalleled aerodynamics, outstanding road feel and the stopping power of disc brakes. A proven winner on the World Tour, it's the new Fuji standard. And it's built for women.
Fuji has combined a light and responsive A6-SL aluminum frame with MLink® mid-chainstay suspension to help you master the mountain. The Auric’s 27.5” wheels make for sharp handling, and 1x drivetrains ensure smooth shifts.
The slickest, stiffest Fuji has a singular purpose, to put you at the top of the podium. Using a Reinforced I-Beam in the downtube and fork legs, the Track Elite delivers the ultimate in handling and power transfer.
Fuji set out to create one of the world’s lightest bikes, one that lifts you to the top of your favorite climb or a professional podium. With a frame weight of just 695 grams, the SL delivers the feathery ride and razor-sharp handling that pros demand.
If you want to scorch the time-trial clock or the bike leg of a triathlon, the Norcom Straight is the weapon of choice. It’s not only aerodynamic, it’s designed to offer more positioning options than any other superbike.
